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DTSTAMP:20260406T210302Z
DTSTART:20250220T130000Z
DTEND:20250220T140000Z
SUMMARY:IB – Training - Testing the Desirability of Your Idea
DESCRIPTION:IB – Training - Testing the Desirability of Your Idea

About the training:
Discover how to bridge the gap between innovative technology and real-world customer needs. Learn to define your audience as an archetype based on motivations and mental models rather than limited demographics. Gain an understanding of practical tools for fast, cost-effective, and iterative testing to validate your value proposition with confidence.
LOCATION:Virtual
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