The Innovation Booster Fashion & Lifestyle enables radical innovation developed with and for the Swiss sector.

Program sponsors

We thank our program contributors already onboard. Their involvement can propel groundbreaking ideas into reality, shaping the future of the Fashion & Lifestyle sector. Would you like to join? Get in touch with us.

How does it work

Challenge Stage

This stage involves key industry stakeholders to identify relevant challenges for the sector, as well as the Swiss economy and society. Innovation Booster Fashion & Lifestyle organises a Workshop with the objective of locate problems in the industry that lead to innovation opportunities such as truly novel products, processes, or services.

Radical ideas co-creation

An open workshop to all interested parties is organised to explore and frame the problems located in the previous industry workshop and co-create radical ideas with a design thinking methodology and a user-centric approach with the support of field experts and presence of a diverse Community of stakeholders.

Idea stage

The Innovation Booster Fashion & Lifestyle program will provide the selected innovation teams with the methodological and financial support they need to test their idea. This stage aims to verify the idea desirability, viability and feasibility and knowledge gain.

The six phases of the program

The Innovation Booster Fashion & Lifestyle is structured in a six-phases program to guide the Community from the challenge to the idea stage for the co-creation of new radical ideas.

Fashion & Lifestyle Industry Workshop

Industry experts discuss and identify key themes and challenges for the Fashion & Lifestyle community

Industry Workshop


Launch IB Call for Challenges Applications

The IB opens a call on its online platform, focusing on challenges identified during Industry Workshop

Call for Challenges #1


Call for Challenges #2


Apply to the IB Call

People from the community can submit an Industry Challenge to co-create a radical idea

Deadline Call #1


Deadline Call #2


Workshop “Challenge Your Ideas”

Innovation Teams are invited to join a design thinking workshop. They explore the problems, form Innovation Teams and co-create new radical ideas with the support of experts

Workshop Call #1


Workshop Call #2


Pitch your Idea & Get Funded

Innovation Teams pitch their ideas, and the Jury decides which projects receive funding

Pitch Day #1


Pitch Day #2


Test, Implement & Learn

Awarded Innovation Teams execute their project, share results/ lesson learned, evaluate next steps

How to Join the Program

Join the Program

If you are interested in co-creating new radical ideas in the Fashion & Lifestyle Industry discover our 'Call for Challenges' and attend our Workshop 'Challenge your idea' on June 19th, 2024 in Lugano at Dagorà Lifestyle Innovation Hub

Apply for sponsoring

Are you interested in contributing to program to make the Swiss Fashion & Lifestyle sector more competitive? Foster the testing and learning of new radical ideas, contact us to learn more on the available opportunities to join our program sponsors already onboard: Hugo Boss, Philipp Plein, Gruppo Florence, Alpha Square Invest/ GAS, V&C and 7 for all mankind

Learn more about the Program's organisation with details on our Jury and Advisory Board.


Discover few of our testimonial's take on the innovation potential represented by the Innovation Booster Fashion & Lifestyle

Michele Foletti

City of Lugano

Lugano is a city at the forefront of innovation: projects and programs like this, which contribute to accelerating innovation by creating broad networks of collaboration, strengthen and support the Municipality’s development strategies.” He also added: “This is a further confirmation of the good work of Dagorà and SIP LTCC, which comes a month before the inauguration of the new space in downtown Lugano and consolidates, bringing their activities to national attention. I therefore thank them for their determination in promoting innovation in the lifestyle sector in Ticino.

Mauro Dal Bosco

7 For All Mankind

For a company like 7FAM, based in Ticino, which makes innovation its main growth driver, participating in IB is a unique opportunity to collaborate between research institutes and companies to develop new competitive advantages in the fashion sector. 7FAM is part of a Group where innovation is in its DNA and, as a Premium Denim Fashion Brand, we consider innovation one of the pillars for future growth both in terms of product and business processes. Being part of IB, collaborating and accessing competencies rooted in the economic and technological fabric of Ticino, is a source of enormous professional stimulation, aimed at finding innovative solutions to apply to our business.

Rino Castiglione

Alpha Square

Alpha Square Invest is an investment holding born in Ticino, but operating internationally, with an investment philosophy focused on clear values: technological innovation; growth of its investments not only in a speculative key; sustainability and a strong contribution to local and international communities.” Castiglione specifies that “in the context of our investments in the lifestyle sector, we have acquired a significant stake in Gas Milano 1984 where, in addition to the financial contribution, we are providing fundamental managerial know-how and a strong impetus to product and process innovation. Therefore, joining the Innovation Booster Fashion and Lifestyle seems natural to us: with our skills, we can bring a privileged vision of the dynamics of the industry and a strong contribution in terms of technological innovation and sustainability.

Keep in touch.