The organisational structure of the Innovation Booster Fashion & Lifestyle includes Dagorà Lifestyle Innovation Hub as leading house of the program and Switzerland Innovation Park Ticino – Lifestyle Tech Competence Center as alliance member with its contribution on methodological support, operations and research activation. Additional organs part of the program are: Pitch Jury, Advisory Board and Industry Experts.

About Innovation Booster

The Innovation Booster Fashion & Lifestyle is led by Dagorà Lifestyle Innovation Hub as Leading House, responsible for the delivery and coordination of the Innovation Booster activities. Switzerland Innovation Park Ticino - Lifestyle Tech Competence Center is the Alliance Partner, supporting the program at methodological level. As catalysts for research partners and innovation experts, LTCC has proven experience in open innovation and user-centric methodologies (e.g. design thinking).

Leading House - Dagorà Lifestyle Innovation Hub

Dagorà revolutionises the interaction between companies, promoting business networking and orchestrating a vibrant community of C-level Managers. Dagorà Lifestyle Innovation Hub is a collaborative space located at Via Peri 21b in Lugano where companies and investors meet to create new business opportunities, fostering connections with universities and institutions. Our mission is to stimulate creativity and provide entrepreneurs and C-level managers with the necessary relationships to develop their companies. Among our main activities are events, community days at lifestyle brands and workshops for innovation.

Alliance Member - Lifestyle Tech Competence Center

The Lifestyle Tech Competence Center, one of the three competence centers officially recognized by Switzerland Innovation Park Ticino and connected to the existing one in Zurich, is a Swiss association dedicated to supporting innovative companies engaged in research and development within the Lifestyle Tech sector. This includes areas such as FoodTech, FashionTech, BeautyTech, TravelTech, DesignTech, and Smart Living, among others. The Association's primary goal is to facilitate collaboration between academic institutes and companies, fostering the exchange of technology and knowledge. The members of the Lifestyle Tech Competence Center Association include Accenture, Antares Vision Group, Assos of Switzerland, Bally, Barilla, BertO Salotti, Città di Lugano, Dagorà Lifestyle Innovation Hub, Guess, Hyphen Group, Lavazza, Loomish, Microsoft, Moresi.com, SUPSI, UBS, USI and VF Corporation.


The Pitch Jury consists of experts in research, business and society who decide what ideas obtain funding. The Jury adheres to program rules and to be trusted in the protection of all the ideas, being responsible for reasonable funding.

Felicitas Morhart

Ordinary Professor of Marketing

University of Lausanne

Nina Bachmann

Sustainability, Technology, Member of the management board

Swiss Textile

Stephane JG Girod

Professor of Strategy & Organizational Innovation


Lydia Schmeink

TL CAD, 3D virtualization & Projects

Hugo Boss

Rino Castiglione


Alpha Square Invest

Natale Consonni



Alessandro Inversini

Associate Professor

Ecole hôtelière de Lausanne

Dagmar T. Jenni


Swiss Retail Federation

Lino Zompetti

Chief of Staff

Gruppo Florence SpA

Olga Burfan

Head of E-Commerce

Philipp Plein

Mauro Dal Bosco

Global CFO

7 For All Mankind

Vera Galarza

Global Head of Sustainability

Triumph International

Fulvio Benetti

Group Sustainability Director

Ermenegildo Zegna Group

Simone Pulzato

Business Strategy Principal

Hugo Boss


Selected experts will support the participants of the Program providing training and methodological guidance throughout the different stages.

Gianni Vacca



Paolo Cortelazzi

Brand Marketing Expert

Brenda Hernandez Fernandez

Consumer Insights Sr. Specialist


Joy Bordini

Scientific Collaborator

Lugano Living Lab, City of Lugano

Advisory Board

The Advisory Board verifies impact and visibility of the Fashion & Lifestyle IB, fostering promotion of activities and growth. It is chaired by Jelena Tašić Pizzolato, Managing Director at the Lifestyle Tech Competence Center with other experts from research, business, and society, not only connected with Fashion & Lifestyle Industry.

Jelena Tašić Pizzolato

Managing Director

SIP - Lifestyle Tech Competence Center

Elena Marchiori

Digital Innovation and Research Lead

Lugano Living Lab

Cristina Saviozzi

Associate Researcher

Institut of Tourisme, HES-SO Valais-Wallis

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