Discover how to bridge the gap between innovative technology and real-world customer needs. Learn to define your audience as an archetype based on motivations and mental models rather than limited demographics. Gain an understanding of practical tools for fast, cost-effective, and iterative testing to validate your value proposition with confidence.
TRAINERS:
Elena Marchiori
Innovation and Research Lead – City of Lugano – Lugano Living Lab
Lecturer – USI, Università della Svizzera italiana
Janine Videva
Experience Designer | Certified Innovation Manager (UNI 11814)
Experience Design Studio across Innovation, Learning & Public Life
Lorenzo Fanetti
CCO – UNGUESS
Giacomo Monti
Senior Manager eCommerce Customer Experience & Merchandising – Vans