On Tuesday, April 22nd, at the Lifestyle Innovation Day event in Lugano, we announced the opening of the Innovation Booster Fashion & Lifestyle call for challenges application on a dedicated online platform, jointcreate, to be submitted by Innovation teams composed of a research partner and an implementation partner. 5 radical innovative ideas will be selected by a dedicated jury in this first call of 2024 and financed with CHF 25’000.- by the program.